Yahoo Search Marketing Bulk Uploads In 10 Easy Steps
Managing a large PPC account can be, and often is, a full-time job. With thousands of ads, keywords, and creatives, simply updating product offerings can take hours each week. Add to that the...
View ArticleIt’s Here: “Mastering Panama” Handbook
Mona Elesseily of Page Zero Media has published a must-read handbook on Yahoo Search Marketing’s Panama system, “Mastering Panama: A Special Report on Yahoo!’s New Search Marketing Platform.” I ordered...
View ArticleThe Microsoft-Yahoo Alliance – 3 Things I’ll Miss
The search marketing world was buzzing last week over the Microsoft-Yahoo Alliance and what it means to PPC advertisers. Marketers lauded the Alliance, celebrating the impending demise of the aging...
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